Why Agile Content
As companies become more digital the demand for digital content skyrockets. Whether under the flag of Digital Transformation, Digitization, Experience Based Business, or good old Personalization, we need more content for more touch points for more personas
I have been a consultant in the Digital Content space for 15 years. During that time I have worked with dozens of leading companies as they addressed the content challenge. I have help shape the strategy of several, and seen the approach and outcomes of more.
Leading enterprises are addressing this challenge with a variety of tactics: modular content, taxonomy, automated assemble, user generated content, stock images, outsourced content, and others. In essence, making content more Agile.
This page is a venue to share that experience and to provoke further knowledge development with those who share my passion for Agile Content.
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Get in touch to share your thoughts. When we get enough participants, this blog will become a forum 😉