Agile Content / Content at Scale
This major B2B High-Tech company needed to increase content capacity to implement wide scale personalizartion. One tactic that had a major impact was bringing creative assets under a formal workflow much earlier in the process. No more time and version control loss through copies, email, zips and dropbox transfers
Agile Content / Content Performance
As part of an effort to unlock the value of the IP in a large document repository, a major consulting firm needed to understand what was there and how it was currently used. Organizing the content around use cases and popularity among super users provided a model of how to expose that content to a wider audience of employees and partner.
Agile Content/ Content Strategy
Centralized Asset Repository
This client is a giant in the server market. In order to deliver a unified customer experience across multiple touch points, they consolidated 6 major content and asset management platforms to a single cloud based solution with multiple authoring environments and granular access control.
Agile Content/ Content At Scale
This Travel and Hospitality client enabled reuse of digital assets by managing cotnent at a more granular level. Traditional marketing pieces were deconstructed into digital assets, text content, and style elements. These deconstructed elements could be re assembles to provide a variety of experiences.